Evaluate the strategic management for 2 companies (Apple– Samsung) and compare between them Consider the following point in the research including but not limited to:  •Abstract •Introduction •Problem statement •Objective •Research method •Company background •Analysis of  1.Company Structure 2.Strategic goals (vision, mission, slogan and strategic objectives) organization. 3.Analyses the strategies used to gain competitive advantage 4.Competitive analysis (SWOT analysis) o Strengths o Weaknesses o Opportunities o Threats 5.Strategy Choice (Scenario Planning, Resource and Analysis) 6.Strategy Implementation (Key Success Factors) •Result •Conclusion •Recommendation •References

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