Utilizing the REQUIRED text:Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10thed.). Upper Saddle River, NJ: Pearson.Answer BOTH 1 & 2:1. Marketing ConceptDefine consumer behavior and discuss the underlying premise of consumer behavior, themarketing concept. Why is consumer behavior rooted in the marketingconcept? How does customer value and customer satisfaction play into themarketing concept? Open the link below and review the customer servicefacts. Why is it important for a business to focus on customer value andsatisfaction? Do you fall into any of these categories and if so, whichones? Explain why. Customer service facts 2. The Consumer Research Process Use the Consumer research interactive learning object to deepen your understanding of the order of steps in the research process. There are six steps in the consumer research process. Pick a product or service you have an interest in and question about. Describe the product or service, your question(s) and the research process to lay the foundation. Walk through each of the six steps as it relates to your product or service, providing your analysis of each and what you would do specifically at each step and why. Which step was the most informative and why? Which step was the least informative and why? Did the process help address your question (s)? Integrate and apply the concepts from the learning in your response. Examples: Why was the Snuggy so successful and is there still a market for it? Do consumers prefer McDonalds or Burger King?Should we expand globally?