• How can IT tools turn Business Analytics (BA) into Business Intelligence (BI) o Importance of BA/BI for your industry o Markas & O’Brien’s Ch 10 What was the source of the data your team used to complete this activity? How did IT tools help explain BA/BI? What does the data (BA) vs the information (BI) tell your team about the industry? What was the most important IT tool used by the team to highlight industry needs? BUSB333.pdf