Utilizing the REQUIRED text:Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10thed.). Upper Saddle River, NJ: Pearson. Answer BOTH 1 & 2: 1. Marketing ConceptDefine consumer behavior and discuss the underlying premise of consumer behavior, themarketing concept. Why is consumer behavior rooted in the marketingconcept?  How does customer value and customer satisfaction play into themarketing concept? Open the link below and review the customer servicefacts.  Why is it important for a business to focus on customer value andsatisfaction?  Do you fall into any of these categories and if so, whichones?  Explain why.  Customer service facts   2. The Consumer Research Process      Use the Consumer research interactive learning object to deepen     your understanding of the order of steps in the research process.       There are six steps in the consumer research process. Pick a product or     service you have an interest in and question about. Describe the product     or service, your question(s) and the research process to lay the     foundation.  Walk through each of the six steps as it relates to your     product or service, providing your analysis of each and what you would do     specifically at each step and why. Which step was the most informative and     why? Which step was the least informative and why?  Did the process     help address your question (s)? Integrate and apply the concepts from the     learning in your response.             Examples:  Why was the Snuggy so successful and is      there still a market for it?  Do consumers prefer McDonalds or Burger      King? Should we expand globally?