‘Concerning this case of the General Motors, the managers and the teams involved should take tough measures and choices of the market to compete and which not to; this suggests that the company should exit the current market segments and opportunities for technologies, services, and products where it will be impossible for the company to generate positive cash flow.’ True. In times such as these, tough measures and choices are called for. Where would you start as the marketing manager? What would you look at in human resources? Happy to see this, ‘In the marketing point of view, the 4Cs model that consists of Convenience, Cost, Communication, and Consumer has slowly replaced the 4Ps. This type of model is a consumer oriented and works better in a corporation that is changing from mass to niche marketing.’ Slowly but then again, not too slowly. Which of the 4Cs do you believe is vital for a company and why?