A marketer needs a good marketing plan to provide direction and focus for a brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. The marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point.  Company or product or service in one of the following categories: Hospitality Technology Retail  Marketing plan: short paper, please include the following:Name of the product, service, or company Your reasons for selecting this product, service, or company Mission statement of the selected company Competition overview References, a minimum of two Include Subject Headers, APA Format, Cover Page, Reference Page, Minimum 2-3 Page does not include Cover Page or Reference Page

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