Marketing Midterm Paper Identify a product or service that has been successful.  Company History Product History Features, Niche , Benefits Competition What is their marketing plan? Target market, segmentation, distribution, pricing strategies, promotional tactics, Advertising tactics, ( print, radio, magazines, newspapers, social media..etc..etc..) Sales history.. International ?? Product innovation.. Your analysis of what they have been doing in terms of marketing strategy?  Recommendations moving forward?? 6 plus pages , double spaced, 1 inch margins, cover page , cites sources . Utilize marketing terms, interpret your data.