Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:Define the marketing problems and opportunities.Analyze Coca-Cola’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.Evaluate Coca-Cola’s product strategy of developing healthy beverages.Explain the underlying logic of Mary Minnick’s emphasis on understanding why people consume beverages.Discuss the underlying logic of the non-carb drinks strategy.Compare and contrast the performance of Coca-Cola and Pepsi.Provide recommendations to management.Pepsi.Writing the Final PaperThe Final Paper:Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style Must include a title page with the following:a. Title of paperb. Student’s namec. Course name and numberd. Instructor’s namee. Date submittedMust begin with an introductory paragraph that has a succinct thesis statement.Must address the topic of the paper with critical thought.Must end with a conclusion that reaffirms your thesis.Must use at least six scholarly sources, Must document all sources in APA style, Must include a separate reference page, formatted according to APA style