Based on the attached document (see below), please write a 800 word summary answering the following questions:• What does proactive planning mean?• What feedback mechanism would you develop in this situation?• What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.• When do you need a proactive crisis management plan?• When do you utilize reactive crisis management? What role does PR play in reactive crisis management?Must be Plagiarism free, please include credible references.Public Relation.pdf