Event planning

Assignment Introduction:

Event planning has become an important consideration for any entity wishing to promote its business. Promotional events are now necessary for any organization’s marketing plan. Carefully planned events allow organizations a closer, more personal means of interacting with current or potential customers or supporters.

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The success or failure of a business can be determined, in large part, by the events it sponsors.

Event planning can be defined as the coordination of all aspects of an event, including budgeting and program development. Designing and producing an event is analogous to a live stage production.

Once the event begins, there is no turning back. There is no guarantee of a successful outcome; however, event organizers can plan, prepare, and be prepared for the unanticipated (Allen, 2000, KE Holley,2001).


Student may choose any ONE of the following events for your assignment:

1. Birthday party

2. Fashion Show

3. Wedding lunch

4. Alumni Re-union dinner

5. Sports Events

6. Community Event

You are the owner and manager of Dragon Events Pte Ltd. You have been approached by one of your clients to come up with an event proposal to be held in Singapore in November 2021.

You are to draft a proposal to your client and ensure that it covers the following:

1) Introduction

· The vision and mission of your organisation

· The objective of the event, concept and description

· The unique selling point (USP) of the event


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