PRODUCT DEVELOPMENT & OPERATIONS – CATEGORY MANAGER ANALYSIS
Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional.
Let’s roll up our sleeves and use what we’ve learned this week in a real-life business situation. Each week, you’ll encounter a scenario where you will assume the role of a business person at or who works at a national discount retail store, like a Walmart or Target. These companies provide important, everyday staples for millions of people across the country and have become very successful businesses in the process.
Discount retail stores have locations in communities across the country. They often have strong and recognizable brands that are household names. We will explore how business works throughout this course by taking on a few of the many different roles at successful companies like these.
This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store.
WHAT IS A CATEGORY MANAGER?