The cost of purchasing media time is usually much higher than the cost of producing an advertisement. That is why it is important to develop a strategy that ensures the money spent is effectively used in reaching a target audience. evaluate the efficiency Kohls of reaching its target market through advertising. Propose two ways Kohls can improve its efficiency in reaching its target market with through advertising. evaluate Kohls brand’s media strategy. Determine why the brand manager made those media buys and assess how effective his or her strategy has been.